As the world is undergoing never-ending changes and improvement, so is the jewellery industry as well as its marketing strategy. However, there would always be constant rules among these changes. Through viewing the development course of marketing in the jewellery and other industries, we can see that the jewellery industry marketing has shown at least […]

How to Sell to Chinese Rich People – Know What They Think During the Spring Festival only months behind us, European and American department store industry were awed by the purchasing power displayed by the Chinese consumers. Facing this phenomenon, western media has made the following remark: in Asia, the conspicuous consumption is gaining in […]